Learn how to drive for growth, search for new
ideas and ways of doing things. Build mastery in formulating, negotiating,
managing, and evaluating approaches and setting
contingencies.
Our interdisciplinary team and industry speakers
will help you to select, assess, and evaluate potential approaches. Goals
lock you into strategy, but plans must be changed along the way because the
marketplace and constituents don't exist to conform with corporate strategies.
They change when it suits them, and the last time I looked at my crystal
ball it relayed that although technology, culture, and beliefs may change
- human nature does not evolve so quickly.
How we work to serve you:
Brand mapping - flash or substance? You need a viable
way to stay in front of your audience, sometimes entertainment is just the
right medium to get your message across and strengthen your brand message
and relevance. We'll create an online web series around your brand, or TV/cable
programming, films, or music video related
programming. Your audience is waiting.
Whether you are looking for PR/publicity/advertising/media
buying within the US or global branding support - you're simply looking to
get your message across. That could be below-the-line activities, trade show
support, seminars/workshops, mobile marketing, etc. Sometimes you'll need
an independent partner or a team to work with your team, handle due diligence,
or supervise foreign vendors or partners. That's where we are able to assist
- if you don't have sufficient time to travel to audit, supervise, or shake
the hands of your potential international partners we can be there to represent
your interests and report findings.
Content development - intertwined with getting your message
across is placing it in the right format, that could be print, video, TV,
e-books, etc. Sometimes sponsorships are suitable, sometimes content built
specifically for your message is the better way to go - we'll map out a plan
for you that fits with your advertising, PR, or publicity efforts.
Talent recruitment - sometimes you need the best people
living in, or with skill sets in the Asia Pacific region for a short amount
of time, language fluency, brand mapping, brand management, consulting, etc.
Whether you are looking to hire someone as an international permanent hire
or just need your objectives met on a project basis we'll be able to help
- talent is not limited to one firm, we'll reach across international team
members who have already done the kind of work you are seeking for large
companies and brands, internationally and within their respective
countries.
Media training - the last thing you want to do is be
unprepared to handle questions from journalists and other media personalities.
Your company may be in a crisis but there's no need for you to go it alone.
The best way to prevent a media mess is not to make one for yourself as you're
trying to address whatever the underlying issue is. When BP got into the
news - the last thing the company needed was for the CEO to represent the
company's efforts in the Gulf of Mexico. When you are at the top it's not
likely your subordinates will tell you that you don't have the skills or
tact to speak to the media and general public, but the camera doesn't care,
it will show you good, bad, or unprepared.
Business art & Speaking engagements - artwork tailored
to your needs or complimentary to your brand messaging. Speaking engagements
for your events that can include art, entertainment, beauty, or foreign expertise
and language for the local area/venue.
Why we're different?
Most big agencies don't care about your particular business
- they're focused on their own bottom line. And if you're a smaller organization
those large media firms may not even talk with you. But we will. Why? Because
business is all about the big idea and the ability to express it - it's what
makes our work exciting, and we don't have the overhead a huge media shop
has - but we access the same kinds of resources. And we can coach you to
do the same, saving you a small fortune on fees that could go toward developing
your business, your organization and your messaging. Of course, we're ready
to handle everything for you - expertise is not limited to one concentrated
location as a large firm may claim, expertise is wherever it is found - and
linking it together is what we do.
- One Program -
So, let's talk today. Call or contact us at 1 @
expertprofessionaladvice and we'll help you explore
and reach your objectives. No fuss, sometimes you don't need multiple layers
(and multiple fee agreements), you just need simplicity
that works. Our basic One Program may be just
the thing you need when you are looking to explore the marketplace and find
new inspiration, and with a One Program approach starting out at only US
$4,995 it's all the more reason to act now so we can get to know each
other.
